Your app — believe it or not — has a personality and a persona!

Don’t deny it. We do, of course, and have always judged the book by it’s cover. And in keeping with the times, we will as a human race collectively, judge all apps by their “cover”.

Your app wears fur coats and speaks in a posh accent with intelligent sounding words. It has dreadlocks, smokes weed and communicates with one word statements like “chill”. Working quite closely with stereotypes here but you get my drift.

Colors, fonts, images and language -the combination of these design elements leave a lasting first impression on your audience. It’s all in the detail. So when your introducing your app at a party, know the dress code, know your audience and choose your words carefully.