More companies are beginning to catch up with the idea that design matters but the idea that typography matters is still a little way off. Design deals with communication, what you want to say and how you say it. Typography is a large part of this. This expression is something which should be clear and communicate with ease.

Messy hierarchy and badly used typography means you end up communicating with just yourself.

Typography is a core part of design and it should not be an after thought.

Bad typography is everywhere and can turn your perfect prized product into a laughing stock. There are too many examples to choose from. But the some of our favorites include :